The problem with most property ads
Every developer in Cyprus has run Facebook ads. Most have the same complaint: plenty of leads, almost none of them real. People who clicked by accident, people with no budget, people "just looking".
That's not a Facebook problem. It's a creative and targeting problem. A static render with "Starting from €250,000" attracts everyone. A video that shows the actual project, states the price range, the location and who it's for, attracts the buyers who can afford it, and a lead form with two qualifying questions removes most of the rest.
What we do differently
We run campaigns for a small number of real estate clients and nothing else, so we know what a reservation costs in Limassol versus Larnaca, what Greek-speaking buyers respond to versus Russian-speaking or British buyers, and which creative formats are working this quarter. Every campaign starts with video we made for the project, usually several variations, tested against each other. Leads are delivered the moment they come in. Reporting is a short weekly note with the numbers that matter: leads, cost per lead, and what we're changing.
