Written from client work, not theory. If something here helps you sell a unit without hiring us, good.
The difference between a good property film and a great one is usually decided before the camera arrives. A checklist from our shoot days across Cyprus.
12 October 2026 · 4 min readSocial mediaInstagram for real estate agents in Cyprus: what to post when you have nothing new to listMost agents post when they have a listing and go quiet when they don't. Buyers notice. Here's what to post in the gaps, and why the agent's face matters more than the drone.
7 October 2026 · 4 min readMeta adsWhy your real estate Facebook ads bring bad leads, and the fixes that work in CyprusPlenty of leads, none of them buyers. It's the most common complaint we hear from developers. The cause is almost never Facebook. It's the ad.
30 September 2026 · 4 min readAI videoAI property videos from renders: what developers should know before ordering oneAI video has changed how off-plan projects get marketed. Here's what it does well, where it still falls short, and how to brief one so it looks like your building.
16 September 2026 · 4 min readOff-plan salesHow to sell an off-plan development before construction startsOff-plan buyers can't see the building. Here's the sequence we use to make them feel it, from the first render to the first reservation.
2 September 2026 · 4 min read
A 30-minute strategy call. We look at the project, the timeline and the buyers you need, and tell you exactly how we'd market it.
Prefer email? david@phemegrowth.com · george@phemegrowth.com