What’s the first thing that comes to your mind when I say ‘’Digital Marketing’’.
I am pretty sure that it was Facebook and Instagram ads.
And indeed they are some advertising tools that can bring you good results when they are used properly.
But we want something better than some ‘’Okay’’ results.
And in order to do that you have to think outside the box. Do something that almost no one of your competitors is doing.
Something that will make you stand out from the crowd like a black sheep in a flock or a heavy metal guy in a Taylor Swift concert.
And one of these tools is…..
Email Marketing.
The Problem That Is Ghosting Every Business Owner
Every business that is selling a product or a service with a higher cost, is facing one major problem.
Most of the leads they get from Facebook and Instagram are not qualified to be the ideal customers.
So you have to identify out of a horde of contacts which are the most qualified.
But this is like trying to find ‘’the right one’’ in a club on a Saturday ‘’Ladies Night’’.
So you need an effective tool to cut through all the noise and clutter to reach your ideal customers with ease.
And this is where the power of email marketing comes in handy.
Email Marketing is Not Dead
There is no reason to try and reinvent the wheel when you already have a list of people who have bought from you in the past and trust you.
Reaching out to them from email and following up will cost you nothing at all.
But the chances of getting referrals from happy customers and reselling to them are as high as your cat ignoring you when you call her.
So start following up to your existing customers sending emails and I can guarantee you that you will get customers out of thin air.
This is only the first and we will dive deeper into how to do that in the next articles.
So keep an eye for the next ones.
Talk soon,
George
P.S.
Are you curious about how I would handle the email marketing for your business? Do this:
Get in touch with our agency today by filling out this form. Then I personally will take a look at your company and your marketing on quick 10-15 minutes call in order to see if how we can help you.
No cost, no obligation.
And if we want to work together, I’ll tell you exactly how that works.
If you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good?
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