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Did you ever feel like someone is watching what ads you are interested in and is telling Instagram or Facebook to show you more similar ads?
I don’t know about you but I was thinking to myself that someone is constantly watching what I am doing on social media.
It almost felt like there was a spy somewhere next to me.
Until I found out that instagram spies do not exist but it is due to a marketing method called retargeting.
And the best thing about it is that if it is used in a non stalkerish and annoying way, it can bring you amazing results.
If you want to find clients that will beg you to work with them, then this article will show you exactly how to do it using retargeting.
Facing the Most important problem
One Mistake that I see most of the businesses doing when it comes to advertising, is that they forget about the so-called ‘’Customer Journey’’.
Most of the people out there who are possible clients are not looking to buy right away the product or the service you are providing.
But there is a very simple process they are following which is called ‘’Customer Journey’’ until they reach the purchase.
Prospects become aware of the problem or need.
Prospects decide to do something about it.
Prospects look up possible options and solutions.
Prospects picks an option and checks out different suppliers
Prospects buy from a supplier.
So by asking the prospects to buy your product or your service, you are only referring to ones that belong to the final stage.
But what about the other 95% that is not yet ready to buy?
Generating Interest into Money
I am really tired of hearing business owners say that their ads are not effective because a lot of people are showing interest e.g. website visits, but none of them are converting into clients.
So they end up spending hundreds of dollars on ads and the only thing they get back is some clicks on their website without any returns.
And No, the problem is not your product or the service. I can guarantee you that this is never the problem for the ineffectiveness of an ad.
This happens due to the complete ignorance of the ‘’Journey’’ I described before.
What we want to do is to gradually move the prospects from one stage to another.
And I can hear you saying at this point
‘’ But how am I going to do that?’’
This is exactly why we are going to use retargeting.
What we want to do is to show them gradually new information or content they have never seen before.
For example, we can film a couple of videos with each one of them providing the prospects some useful information that is actually going to help them.
Then we will raterget those people by showing them some more useful information.
After a certain point of providing them with clear value without asking anything in return, they will create a positive image for you and your businesses.
‘’This business is actually caring about helping its customers’’
‘’This person actually helped us, so we owe him a favor’’
And these are just some examples of some thoughts your prospects may have.
As wild as it sounds, it is actually extremely effective as they are grateful to you for the help you gave to them when they needed it.
Follow this process right and you will get amazed with the results.
You will make the procedure of closing clients, which for so long was like climbing a mountain, a walk in the park.
We will dive deeper on this subject in the future, but until then you can think of how you can implement this in your business and experiment with it.
Talk soon,
George.
P.S.
If you are interested in getting these amazing results without spending a lot of time and effort you can contact our agency today.
We will give your advertising a look and we will create a plan which will contain not only the retargeting but also a lot more effective marketing methods that can help your business grow.
If you will agree with the plan and we’ll see that we are a good match to move on, we get to work as soon as possible.
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