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In the previous article, we saw how you can get your business in front of the right eyeballs. If you haven’t seen it yet, then do it now. Trust me, it's worth it: How to Create Ads That Demand Attention (gnmarketingcy.com).
If you take a look at 1000 profitable ads, you will notice a very simple pattern. Every single one of them has a rock solid offer.
Every.
Single.
One.
So as soon as you find a way to get the right customer's attention, you need to come up with something that will make them stand up and say ‘’Yes, I want that!’’.
And the best way to do that is by crafting a rock solid offer.
But before we see what a rock solid offer is, let’s see what it is NOT.
Most Business Owners Get This One Thing Wrong
‘’We care for our customers’’, ‘’We’ve been doing this for 30 years’’ or ‘’We have excellent customer service’.
And my favorite one is ‘’We have the best price on the market’’. I always wondered how 6000 businesses at the same time in the same area can have the best price on the market.
If you take all of the examples above or any variation of them, you will see that this is exactly what EVERYONE is saying.
But the problem is that they are boring, cliche and repetitive.
If you were a customer and you would look at the same message 1000 times per day, then after a certain point, you wouldn’t pay attention to it.
So you need to come up with something that will make you stand out from all the competitors.
Find a way to spark excitement in your customers mind. Make them feel their life wouldn’t be complete without your product/service.
And the best way to do that is…..
How To Craft a Rock Solid Offer
Things are way more simple than what you think.
If you want to create an offer different from everyone else, you don’t have to use fireworks, cool video editors or different background music.
You just have to step into the customer's world. Enter the conversation in his mind, find what makes him tick.
If I want to sell my house, I can use a banner and do it by myself. But if I need to do it urgently?
Suddenly my number one priority is the amount of time it will take to get sold.
And if I take a look at all the realtors, this is what I will see: ‘’We can help you sell your home’’, ‘’We’ve been selling homes for 20 years’’ or ‘’Your trusted partner to sell your house’’.
But all of that won’t help ME somehow, you are just bragging about yourself.
So just cut through the bullshit and tell me: ‘’how much time will it take?’’
‘’Your Home Sold In 30 Days or I Buy It Myself’’ or ‘’Sell Your Home In 30 Days Or I Will Pay You 500$ Per Week’’.
See how concise and straight to the point your offer should be?
Solve The Right Problem
Now that you know what a Rock Solid Offer is, you need to gain the ability to create one.
Well…… you just have to follow 2 steps:
Think who your ideal customer is
What is the main issue he is facing
Marketing is really simple if you understand the fundamentals.
Let’s say that your targeted audience is young men and women and you are selling a fitness program.
The main questions your customers minds are: ‘’When will I be in shape?’’ ‘’How easy will it be to do it?’’
So…….
......<Drumroll>......
‘’Get In Fantastic Shape Within The Next 3 Months Without Restricting Yourself’’.
Now obviously, I don’t want you to lie to people if you can’t do that. I just want you to tap in their emotions and sell them WHAT THEY NEED.
Talk soon,
George
P.S. Interested in learning how me and my team can urge all the ideal customers to pay attention to your ads and force them to buy?
Click Here to fill out the form. Then one of our team members will contact you as soon as possible in order to ask you some questions and see if and how we can help you.
If we can, that’s awesome.
If not, that’s fine as well.
No hard feelings, no obligations.
We just want to help you out.
Couldn’t get fairer than that, right?
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