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Did you ever wish that everyone out there was familiar with your business?
Just like Coca Cola is on beverages and Nike or Adidas are on shoes.
I am pretty sure that you did, because once you reach that level of Brand Awareness, closing clients becomes a part of your every day routine.
When people go out to eat and want a beverage to drink, Coca Cola is the first thing that comes to their minds.
This is just an example of perfect Brand awareness and this article will show you exactly how to become the ‘’Coca Cola’’ in your field and location!
Converting Interest into Money
As a marketing agency we are coming in contact with a lot of businesses on a daily basis.
Businesses from different locations, in different categories with different products or services.
The main advertising problem with 75% of them is the fact that they have a lot of people who show interest in their ads but they don’t reach the so desired purchase level.
So they end up spending hundreds, in some cases thousands, of dollars and they only get some website visits or DMs with almost no sales in return.
Think of this:
You are going out to a very fancy and nice restaurant to eat on a special night out.
You planned this a couple of weeks ago.
Literally, you didn’t eat all day because you were waiting to enjoy their food.
So you arrive at the restaurant and you sit on your table.
After hours of looking at the menu and thinking to yourself how amazing their food is and being extremely hungry and impatient , comes the waiter to take your order.
As soon as he arrives at your table, he describes you all the plates in detail and tells you exactly how amazing their food is.
After 30 minutes of talking about this amazing food which for so long you were expecting to eat and now even feeling more hungry, he is leaving from your table without asking you to order.
For sure their food was amazing and you really wanted it.
But the waiter didn’t ask you to order so you ended up not ordering.
This is EXACTLY the problem with most ads.
Especially on Social Media where the average watching time per ad, before an endless scroll, is about 3 seconds.
They only describe to you how great and useful their product or service is, but they are not asking you to order, so you don’t.
This one very simple step has helped me 3-5x the returns on a lot of ads and it costs absolutely nothing.
It is called ‘’CTA’’
CTA stands for ‘’Call to Action’’, I also like to call it ‘’Close the Average’’, as it is the Best Proven way to generate more interest and convert it into money.
No matter how great your product or your service is, without it, your client closing process will become an inconvenience.
Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’, are some perfect examples of a call to action.
So from now on, do this favor to yourself and don’t create ads without it.
It costs absolutely nothing and has the potential to 5x your income.
Talk soon,
George
P.S.
Would you like to know how we can implement this in your advertising?
Get in touch with us today and I personally will take a look at your ads, see what I can improve and create a plan according to your business and your goals.
From there we will arrange a quick call and if we both agree and we are a good match, we will move on.
In the end it is completely your decision.
Sounds fair, right? Free Marketing Analysis
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